Grenada Broadcasting Network

18th May 2024




It’s a “Pump it Up” with a different swing as the covid-19 pandemic continues to affect events that have become a custom for many Grenadians.

This year, instead of the Grenada co-operative bank hosting its pump it up walk; it is being transformed into a series of events over a seven-week period.

The event now meshes social distancing requirements with creating healthier habits among Grenadians.

As the Grenada Co-operative Bank closes in on the half a million dollars target for the re-establishment of the Carlton Home, a new exciting version of the Pump It Up walk is being introduced.

Marketing Officer Samica Roberts during an exclusive interview with GBN said, despite voting against a physical walk in 2021, an innovative idea was created to incorporate healthier lifestyles and promote the impact of a healthier body on the economy, productivity and livelihoods.

Registration began on March 15th and Roberts says activities would officially begin on April 1st.

She says part of the activities is an exercise challenge with two videos being posted per week for participants to follow and win prizes.

Healthy meal prep, the marketing officer impresses would be another highlight.

The bank has raised 324 thousand dollars and together with its benefactors plus citizens is seeking to add 135 thousand by year end.

Pump It Up is geared at assisting a health-related charity that deals with people who suffer from non-communicable illness and substance abuse has been the focus since 2016.

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